Kathy Klotz-Guest on “Marketing Strategy Kicks Apps! – Why Pragmatic, Strategic Approaches to Using Social Media in Your Business Still Rule”
No question social media is becoming an increasingly important set of tools for having conversations with customers. However, with any new set of technologies comes hype - and, consequently, the feeling that we have to jump on the bandwagon head-first or miss the ride. And, of course, let's not forget the pressure to 'monetize' our …
