LinkedIn is a powerful tool for growing your personal brand. It’s supposed to be easy, but no one shows you how to set up a powerful profile. Is it an online resume? An expanded business card? Should you share personal information? Does it matter how many connections you have? Is anyone even looking?

This practical and interactive session will demonstrate how to use the world’s largest business network to powerfully represent yourself both passively if someone you meet looks at your profile and actively to gain attention from the people you want to reach (employers, clients, and even donors.) You will see how LinkedIn can help you enhance your personal brand and promote your expertise. And you will find out how to dominate searches and establish a powerful online identity.

Sandra Clark is a trainer and coach specializing in providing LinkedIn education for individuals to create and manage a LinkedIn presence that supports their professional goals or for businesses to maximize their visibility with the collaboration of their employees. Sandra started her career as a teacher and theatre director before moving into educational administration, working for the University of California system (both UC Berkeley Extension and UCSC Extension) providing corporate training to Silicon Valley for 25 years before starting her own company, Silicon Valley Training Connect (SVTC).