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From Italy to San Francisco: Torani, the Nearly 90-Year-Old Startup

October 30, 2014 @ 7:00 am - 9:00 am PDT

How do you spark innovation and growth in an old family business? In 1991, Melanie Dulbecco, a 26-year-old Stanford MBA and the first outside CEO of Torani, joined the flavored-syrup company whose products were iconic fixtures in North Beach cafes but whose sales were stagnating. Her personal story and that of Torani’s move to hyper growth are inspiring. Both provide tangible lessons on how the right set of values, teamwork and unconventional approaches can make all the difference.


Under her entrepreneurial leadership, Torani has averaged 25 percent year-over-year revenue growth in the last two decades, and expanded distribution across the U.S. and to over 50 countries. Don’t miss this remarkable story!

Melanie Dulbecco is the CEO of Torani, a family-owned maker of café flavors and creative beverage products. A Stanford MBA, she is an expert in values-based growth and innovation, and keeping entrepreneurship alive in mid-sized companies.